Whether it’s from mainstream media or social feeds, Australians are showing a high level of vaccine hesitancy.

The federal government is ramping up its efforts against vaccine misinformation with a website set up to answer Australians’ questions about the vaccine rollout and a 31 million dollar education campaign.

Education expert Dr Margaret Rogers from the University of New England believes changing people’s minds will be difficult – but not impossible, as she explains to Kosta Diamantopoulos.